World Book Day is fast approaching, and the frantic parent costume hunt is on! This year, we’ve teamed up with LoveReading4Kids to offer you some reading inspiration, as well as the chance to win a World Book Day costume of your choice!

Please read on for more details and in the meantime, here’s our definitive list of what will make your kid the best-dressed character in the classroom for 2019…

What’s New for World Book Day 2019?


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At long last, we have Cressida Cowell’s How to Train Your Dragon costumes in stock and ready to fly! Let your child join the Isle of Berk and embrace their inner Viking in our officially licensed Hiccup, Astrid and Toothless dragon outfits.

If your child’s preferred method of transport is by umbrella, rather than a dragon, then let us introduce you to our magical new Mary Poppins Returns costume. Fresh from her travels back to Cherry Tree Lane, she’s practically perfect in every way, of course!

The Most Popular World Book Day Costumes


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Roald Dahl’s legendary characters live on in our fantastic selection of World Book Day character costumes that include firm favourites like Matilda and Charlie Bucket, through to the horrid Mr and Mrs Twit and Miss Trunchbull! Get set to enter a world of pure imagination.

If your child is more of a David Walliams fan, then our growing range of his hilarious characters, from Billionaire Boy with his ‘Ker-Ching’ sound-chipped toilet roll through to Gangsta Granny, complete with a wig and swag bag, is all the choice they need for World Book Day costume fun!

Nursery and Toddler World Book Day Costumes

Everybody loves the classic tale of Peter Rabbit, and last year’s blockbuster movie reinforced the love for this mischievous book character. This year, the wonderful Jemima Puddle-Duck joins Peter in our Beatrix Potter collection. These are great World Book Day costumes for pre-schoolers and younger children who are familiar with the world of Beatrix Potter and her beautifully illustrated picture books.

Fairy Tales and Legendary Characters Costumes

It’s time to fall down the rabbit hole and enter the magical world of Alice in Wonderland. This year we have some stunning kids fairy-tale costumes available, including this Wonderland Bunny costume, complete with a playing card dress and matching patterned tights. Then there’s our eye-catching White Rabbit costume which includes a character headpiece and watch so you won’t be late!

For the more adventurous types, choose from an array of brave medieval knights that fit neatly alongside Tales of King Arthur and Camelot, or perhaps a courageous Robin Hood outfit from Nottingham legend.

Classic Book Character Costumes


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Well, it wouldn’t be World Book Day without a few shouts of “Expelliarmus!” and a lightning bolt scar to the forehead. Enter the wizarding world of Harry Potter, either in one of our handy Gryffindor kits complete with a robe, glasses, and wand, or maybe a Fantastic Beasts costume is more in these days. In which case, perhaps a Newt Scamander outfit is more your child’s style.

If your child is a fan of Dodie Smith’s 101 Dalmatians costumes, then we have pretty Dalmatian tutus for the littlies, through to costume tributes to the best villain of them all, Cruella Da Vil. If she doesn’t scare you then nobody will!

Comic Book Character Costumes 


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Ok, so your child doesn’t want to dress as a storybook character – then enter the comic book! Now’s your chance to get your child reading while wearing something they’re willing to be seen in. We have a huge selection of Marvel comic superheroes and Star Wars has a few books to its name now, so Stormtrooper it is!

World Book Day Ideas for Teachers


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Who doesn’t love to see teachers’ join in on the action! It’s their chance to prove they’re cool. We’d love to see you out in the playground dressed as Willy Wonka, or how about giving the kids a fright dressed as a real-life Miss Trunchbull!

WIN a World Book Day Costume!

Still looking for World Book Day costume ideas? Then why not enter our special World Book Day competition in partnership with LoveReading4Kids!

We’re thrilled to be offering FIVE of our lucky costume lovers the chance to WIN a World Book Day costume of their child’s choice! Simply fill in the Gleam widget below with your desired character costume.

All entries are optional and each one completed will gain you more entries into the random draw. Good luck!

Win your favourite World Book Day Costume!